Do you know that 72% of shoppers make a purchase after reading the reviews of the product? That’s why it’s essential to get reviews from customers on Amazon.
However, you need to get reviews without breaking the rules on Amazon. Don’t worry, in this article you not only get to know about the Amazon customer review policies but also about how to get reviews on Amazon.
Know The Difference Between Amazon Seller Feedback and Product Reviews
Many sellers have this confusion, both are the same or different. Of course, Amazon seller feedback and product reviews are different, which serve different purposes. Let’s check what it is.
While both will represent your brand, feedback is mainly for sellers who handle the customers and product reviews are meant for products, their quality, and other features.
Seller feedback involves services such as shipping, communication, response to reviews, and the overall experience while making a purchase with you (seller).
Product reviews are completely based on products such as quality, packaging, results, and so on.
As a seller you can’t ignore both of these, however, you can go by prioritizing according to your Amazon business goal.
If you’re a seller who lists a new product on Amazon, your goal is to get product reviews, so you can make it a higher priority followed by feedback.
If you’re a seller listing existing products and competing with other sellers you have to focus on the service and hence the Amazon seller feedback as a first priority.
So, now let’s dive deeper to know about how to get reviews on Amazon.
Before knowing how to get reviews on Amazon, let’s first look at what not to do on Amazon to get reviews.
Know Amazon Rules for Reviews
Amazon highlights that:
We don’t allow anyone to write reviews as a form of promotion
The following are the types of reviews that we don’t allow and will remove:
A review by someone who has a direct or indirect financial interest in the product.
A review by someone perceived to have a close personal relationship with the product’s owner, author, or artist.
A review by the product manufacturer, posing as an unbiased shopper.
Multiple negative reviews for the same product from one customer.
A review in exchange for monetary reward.
A review of a game in exchange for bonus in-game credits.
A negative review from a seller on a competitor’s product.
A positive review from an artist on a peer’s album in exchange for receiving a positive review from them.
In detail Amazon highlights, violations to Customer Reviews policies include, but are not limited to, these actions
A seller posts a review of their own product or their competitor’s product.
A seller offers a third party a financial reward, discount, free products, or other compensation in exchange for a review on their product or their competitor’s product. This includes using services that sell customer reviews, websites, or social media groups.
A seller offers to provide a refund or reimbursement after the buyer writes a review (including reimbursement via a non-Amazon payment method). This could be done via buyer-seller messaging on Amazon or directly contacting customers or using 3rd party services, websites, or social media groups.
A seller uses a third-party service that offers free or discounted products tied to a review (for example, a review club that requires customers to register their Amazon public profile so that sellers can monitor their reviews).
A family member or employee of the seller posts a review of the seller’s product or a competitor’s product.
A seller asks a reviewer to change or remove their review. They might also offer a refund or other compensation to a reviewer in exchange for doing so.
A seller diverts negative reviews to be sent to them or to a different feedback mechanism while positive reviews are sent to Amazon.
A seller creates a variation relationship between products with the aim of manipulating reviews and boosting a product’s star rating via review aggregation.
A seller inserts a request for a positive Amazon review or an incentive in exchange for a review into product packaging or shipping box.
A seller uses a customer account to write or change a review on his or his competitor’s product.
How to Get Reviews on Amazon?
1. SELL GREAT PRODUCT
Making sales, profit all starts from the product you choose, hence it’s essential to pick your products wisely.
Picking products involves too much researching time, you have to analyze the demand, competition, sales rank, price history, and other metrics.
But, don’t worry, let me make it simple. What if I say you can able get profitable product deals in just a click?
With Amz Online Arbitrage, you can find profitable products available for deals which is taken from various online stores.
Amz Online Arbitrage searches for 1000+ online stores and scans millions of products, so you don’t have to spend your time.
Rather than saving your time, you can also save your money with Amz Online Arbitrage. Want to know how? You can grab the product deals by signing up for free.
2. PRODUCT INSERTS
Product Inserts are a great way to interact with customers, thank them for their purchase or loyalty and remind them to leave reviews.
But remember, Amazon policies prohibit inserts and product packaging that direct customers to write a positive review, even if no incentive is offered for the review.
3. CUSTOMER SERVICE
It’s no wonder, that offering great service will not only makes them come back but also will help them to leave positive reviews.
When it comes to selling on Amazon, most of the sellers selling similar products as your product. So, to stand out from the competition, you have to keep changing your strategies and innovation to exceed their expectations.
Reviews are a great way to get to know your customers and also about your business. It is a great source to keep innovating and improving your products and service. It helps you attract new customers, and rank higher in search results.
Don’t forget to source products with Amz Online Arbitrage!