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Planning To Sell Toys & Games On Amazon? Check Out This Guide


The buying behavior of people has changed during the global pandemic. When it comes to toys and games, homeschooling and home-based activities got huge demand.

With the ease of online shopping, more and more consumers are turning to Amazon for their toy and game needs.

If you’re looking to sell toys and games on Amazon you must make sure that your product(s) meet all the requirements.

Also, you need to understand the requirements for selling toys & games during the holiday season.

Let's take a look at the requirements to sell toys & games on Amazon.



You must meet the following performance criteria to be eligible to sell in Toys & Games through seller fulfillment from November 2, 2020, through January 3, 2021.

If you're an FBA seller, you are not subject to the holiday selling requirements.

All seller-fulfilled orders are considered when determining your performance criteria.

Performance Criteria based on Seller-Fulfilled Orders (not fulfilled by Amazon)

  • Your first sale on Amazon must be before September 1, 2020, and does not need to be specific to Toys & Games.

  • You must have processed and shipped at least 25 seller-fulfilled orders from August 15, 2020, through October 14, 2020.

  • Your pre-fulfillment cancel rate must be no greater than 1.75% from September 15, 2020, through October 14, 2020.

  • Your late shipment rate must be no greater than 4% from September 15, 2020, through October 14, 2020.

  • Your order defect rate must be no greater than 1% as of October 14, 2020.


If your performance does not meet the criteria, take corrective actions to sell through seller fulfillment in Toys & Games during the holiday season.

To improve your performance and remain eligible, you must:

  • Monitor your customer metrics and take corrective action when necessary.

  • Check your orders frequently in the Manage Orders section of your account.

  • Minimize order cancellations; only show inventory for sale that you have available to ship.

  • Update your account status when you are not available to fulfill orders.

  • Ship orders and confirm shipments promptly.

  • Ensure your seller policies are up-to-date.

  • If you work with outside drop-shippers, solidify their SLA commitments for providing prompt shipping confirmation.

Eligibility for selling in Toys & Games is determined separately for each country. You will need to obtain approval to sell Toys & Games from each country you sell in.   



If you supply products for sale on Amazon, you must comply with all federal, state, and local laws and Amazon policies applicable to those products and product listings.

In the United States, all toys intended for use by children 12 years of age and under must meet federal safety standards, including:

ASTM F963-16 /-17

The Consumer Product Safety Improvement Act (CPSIA)

Amazon may request toy safety documentation at any time to confirm compliance.

They require certain documentation that indicates testing compliance with standards or regulations for each product you are applying to sell.



To sell children's toys on Amazon you need to meet specified certification standards.

If you are contacted by Amazon, you need to submit the following information to

  • Company name

  • Seller ID/Vendor ID

  • Email address

  • Phone number

  • A list of ASINs you are applying to sell

  • Product Images and Manuals, as applicable (images should include all relevant safety information, compliance markings, and small parts and choking hazard warnings)

  • A Children’s Product Certificate (CPC) for the ASINs you are applying to sell

  • Test reports from a CPSC-accepted testing laboratory.



If you want to sell toys & games on Amazon, you must meet the above requirements. I know selling toys & games on Amazon is not an easy task.

But, don't worry, I have a solution for that. If you're struggling to get approval to sell toys on Amazon, you can opt for ungating services like The Funnel Guru.

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