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How To Sell Grocery & Gourmet Foods On Amazon?


Are you stuck to selling grocery & gourmet foods on Amazon? Don't worry. You just need to meet the following requirements and sell grocery & gourmet foods on Amazon without any worries.




You must meet the following seller performance metrics:

  • Order defect rate: < 1%
  • Pre-fulfillment cancel rate: < 2.5%
  • Late shipment rate: < 4%



  • Food must be properly prepared, packaged, sealed, and labeled.

  • You must be licensed, or have approval from the relevant government agency for the products you plan to sell.

  • You must ensure your products and business operations comply with federal and state laws.

  • You are not allowed to list used products, or sell Grocery & Gourmet Food products as new.

  • Your product must have an expiration date permanently marked on every unit unless the product is exempt. This includes every unit that is shipped and every unit displayed for sale.

  • If you're an FBA seller, keep the Fulfillment Center (FC) shelf-life details up to date for grocery products.

  • Enclose and seal food in packaging suitable for shipping. It must keep food from contamination, spoiling, melting, and damage.

  • You must ship food with enough of its shelf life remaining. You must not remove or alter the expiration date.

  • When you sell products in multi-packs, the expiration date on the multi-pack packaging must match the earliest expiration date of the products inside.

  • You must list Grocery & Gourmet Food products using the manufacturer's UPC code.


If you sell grocery & gourmet foods on Amazon that is Refrigerated, frozen, and temperature-controlled food, and raw agricultural commodities:

  • You must enclose and seal refrigerated food, frozen food, and raw agricultural commodities in packaging suitable for shipping.

  • Some foods need to be temperature-controlled for quality and performance. You must control the temperature to meet quality and performance standards.

  • Raw agricultural commodities that do not have an expiration date must have an acceptable shelf life. They must meet quality standards for ripeness and stopping mold, pests, or contamination.



You must follow Amazon listing standards for any product sold on Amazon, and comply with the standards for the Grocery & Gourmet Foods category.

Any dietary or allergen-free claims (such as Organic, Kosher, Gluten-Free, and Dairy-Free) must be shown on the product label and must have received appropriate regulatory approvals.

Accurate Price Per Unit (PPU) data must be given for all new product listings.

The following product types have additional listing data standards:

For seller-created multi-packs of a single item, sellers must follow the Grocery & Gourmet guidelines for UPCs and IPQ for multi-packs.

For all seller-created variety packs (not manufacturer-created) that don't fall under the Custom Variety Packs of Single-Serve Hot Beverage Products policy:


  1.  If the variety pack contains products from more than one brand, you must use the approved brand name "Custom Variety Pack" instead of the brand name on any of the individual units or any other custom brand name.
  2. You must fully specify on the detail page the contents of the variety pack on the product listing page without any variability in the variety pack’s contents.
  3. You must state in the product bullets that the product is not a manufacturer-created variety pack and will not be sent in the original manufacturer's packaging.
  4. When selling items in multi-packs, the expiration date on the outside packaging must reflect the earliest expiration date of the individual products inside the multi-pack.


Seller-created bundles must comply with the general Product Bundling Policy.


Amazon will only allow plant products that are:

☆ Permitted for sale and transport into all U.S. jurisdictions.

☆ Double-packaged and sealed so they do not attract pests.

☆ In compliance with Amazon's internal standards that restrict the sale of certain products.



To sell grocery & gourmet foods on Amazon you need to meet the above-mentioned requirements.

Ensure that you've met all the requirements before applying for approval on Amazon.

If you got rejected by Amazon, don't worry, you can opt for #1 ungating services like The Funnel Guru.

Getting approval for the first time is not that easy. However, The Funnel Guru can make that possible for you.

The Funnel Guru has 4+ years of experience and 12,500+ happy sellers who help you to get ungated in any of the categories.