The covid-19 pandemic has turned the world upside down. It changed the way our customers shop.
Maybe some struggled to survive, but most of the businesses online have gone through an unmanageable rise in demand.
Is your business stuck right now? Then, it’s time to change your marketing strategies to survive in this post-covid-19 world.
Hey Amazon sellers! I have a bonus tip for you.
Now let’s look at some of the strategies that you can implement and succeed as an e-commerce seller.
POST COVID-19 MARKETING STRATEGIES YOU NEED TO KNOW
1. UPGRADE TO ONLINE
54% of consumers believe they had a better online shopping experience before the pandemic. It changed to 76% after the pandemic.
That’s why it’s important to update your business to online.
With the fear of shopping in retail stores due to corona, there’s a great shift in online shopping for essentials like food, groceries, cleaning products as well as medications.
However, online shopping isn’t limited to essentials only. People continue to buy other products like clothes and gadgets, and even entertainment.
Just having a website for your store is not enough. People should be aware of your presence, right? So concentrate on the social media platforms too.
2. SHOW SOME EMPATHY
People always love a more lively shopping experience. Empathy should be at the heart of your marketing campaigns, especially during a difficult time like this.
Not only businesses, but consumers are also struggling to survive. So its really essential to create a bond with your brand.
Knowing the problems that your customers face and marketing your product or service as the right solution is a power play.
As it is a covid situation, implement some safety precautions, and inform your customers about it. [ Including how their products will be delivered.]
3. DON’T USE THEIR FEAR
You can address your customer’s pain points but not their fears. If you want your business to have a good reputation and long run, do not take advantage of anxiety and panic. Instead, you can use it as a creative marketing strategy.
Be creative enough by providing content more relatable to the current situation.
4. DEALS – A KEY TO CUSTOMER’S HEART
Running offers, and deals are a great way to attract potential customers as well as new customers. People will never say no to discounts.
A small investment on gift cards, freebies, and discounts can build a good relationship with customers and make them feel better in tough situations too.
You could even offer membership for customers who choose you during special seasons.
5. RETARGET THE OLD VISITORS
Bringing in new customers is a tedious task. So try focusing more on the existing customers.
People are spending more time online nowadays. So you have an extra chance to re-engage previous website visitors.
Pull them back with incentives like free shipping or special promos and discounts.
Even though it was the toughest phase with lockdowns, you have more options to stay on top.
If you’re an e-commerce seller, consider selling on Amazon.
If you’re an Amazon seller, consider selling restricted categories on Amazon, because they are highly profitable.
You can get approval for restricted categories and brands by services like The Funnel guru, which is a leading site in Amazon ungating.
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