Amazon is the largest online retailer in the world with massive sellers and customer base. Creating an Amazon store can set your brand apart from competitors, as well as build trust with shoppers.
If you’re curious about how to create an Amazon store follow the article, TheFunnelGuru provides the steps that are involved in launching an Amazon store.
WHAT IS AN AMAZON STORE?
An Amazon Store is an online, customizable storefront that allows you to display your brand’s listings in one centralized area.
Amazon Store is the solution, where sellers & vendors set up their own brand stores on Amazon.com. This Amazon Store helps sellers to showcase their product collections and elevate their brand.
5 STEPS TO SETUP YOUR AMAZON STORE
1. PROFESSIONAL SELLER ACCOUNT
To create an Amazon storefront you have to sign up for a professional seller account. Give basic details like name, password, email address, payment information, and business contact details.
2. REGISTER YOUR BRAND ON AMAZON
Once your professional seller account is approved, apply for the Brand Registry. This is a program for brand owners who want to register, protect, and enhance their brand on Amazon.
Amazon Brand Registry is a program that helps protect your brand and products from copycats on Amazon.
To apply for the Brand Registry, provide the following information:
- Brand name, as registered with the United States Patent & Trademark.
- Brand’s serial number (USPTO registered)
- List of countries where your products are manufactured as well as distributed
- Brand name’s image on your product
- Product label image
- Product images
After you submit your application, Amazon will review it. During the application process, Amazon will contact the person associated with the registered trademark.
Approval times for Amazon Brand Registry can be 24 hours to over a month. Upon approval, Amazon will send a verification code that you can use to enroll in the program.
3. CREATE AMAZON STOREFRONT
Once you have registered with Amazon Brand Registry, login to your Seller Central account, and go to Stores > Manage Stores.
Under your brand name, click Edit Store, and follow the instructions to upload your brand logo and add a page description.
Keep your description short and simple. Summarize your business, products, and how you help shoppers on Amazon.
Amazon will show you different themes to choose from, pick the right one based on your business needs.
4. DESIGN YOUR AMAZON STOREFRONT
Now that you have picked your design, you can start customizing your Amazon Store.
Upload an image that is at least 3000 x 600 pixels. Choose an image that captures your brand, or showcases your best-selling product.
Once you have the design layout of various pages ready, it is time to add your products. Products are added using keywords or ASINs, with price, primary image, and Amazon Prime badge (if applicable).
5. LAUNCH YOUR AMAZON STORE
Once you’ve finished creating your Amazon Store, you can launch it. Before launching your Amazon Store, preview your storefront. Select “Submit for publishing”. Amazon will then review and approve your Amazon storefront, generally within 72 hours.
By creating Amazon store customers can learn about different brands and their wide range of products. Stores allow brands to have a rich shopping experience that engages customers.
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