When a shopper plans to buy at Amazon, their main goal is to buy a particular product. So, you need to consider appearing in front of the buyer.
How is it possible to appear in front of the consumers? The only way to appear in front of them is Amazon SEO.
In this article, you will get a clear understanding of Amazon SEO and optimize it.
WHAT IS AMAZON SEO?
Amazon search engine optimization (Amazon SEO) is the process of optimizing your Amazon product listings to rank more highly in Amazon searches for related keywords.
When you optimize your product listing, you make it easier for Amazon to find your listing and show it to shoppers who are looking for your product.
Just like on Google, buyers on Amazon enter a keyword to find what they are looking for, and just like on Google, users mainly click on the first few results and rarely click on a product on the second, or any further page.
If you’re selling on Amazon, rankings on Amazon are the most important success factors for your business: The higher you rank, the more you sell!
HOW AMAZON ALGORITHM WORKS?
The ranking of a product is determined by an algorithm called “A9”. As this algorithm decides your success on Amazon, it’s a good idea to understand it a little better.
The algorithm employs multiple parameters to compute the relevancy of millions of products stored in its database with the search queries entered by the users.
First, Amazon looks at the keywords in the shopper’s search query. If your product listing doesn’t have a particular keyword, it probably won’t appear in the search results, which is why keyword optimization is a big piece of Amazon SEO.
You need to have a basic understanding of how Amazon search works:
This usually includes the Amazon search results page, the categories on the search result page, sponsored products, and search filters.
1. AMAZON SEARCH RESULTS
When a buyer or shopper searches for something on Amazon, there are two ways the products are displayed on the result page:
List View: This layout type features about 15 – 16 products on every result page.
Gallery View: This layout type has about 24 – 25 products on every result page.
2. AMAZON SPONSORED PRODUCTS
The sponsored product results are seen on the top of a product page or sometimes be combined with the organic results.
Along with the right keyword bidding strategies, you will have to optimize the sponsored product listings for Amazon SEO too.
By following the right Amazon SEO strategies and PPC campaigns, your product will be listed on the first page of the sponsored products.
3. AMAZON SEARCH FILTERS
On the left-hand side of the amazon page, you will have filter fields. There are various filters like the product category, seller rating, shipment method, brand, color, product condition, etc.
If you fail to do these settings, your product is never going to be listed in those filters.
HOW TO OPTIMIZE YOUR PRODUCT LISTINGS?
1. AMAZON PRODUCT TITLE
The foremost factor to focus on to boost the product’s visibility and rankings are your product title. A product title in the Amazon search is limited to 100 characters.
This gives the first impression for the consumer and it should describe the product as concisely as possible. Ensure that you incorporate all the relevant information in your title, keeping the product name first.
Never overstuff your titles with keywords, as that’s never going to be appealing to potential buyers. Keep the title in a way that it not only describes the product clearly but also has the keyword naturally inserted.
2. AMAZON KEYWORD RESEARCH
Select the best keywords for the products that you are selling. An ideal way to do this is by looking at the top-selling products in your category. Analyze them and extract their keywords.
3. AMAZON PRODUCT IMAGES
Better quality images have been connected to higher sales. So, this literally means that the images have a great tendency to pull customers to see through your listing.
Amazon requires that images need to be a minimum of 1000 pixels on the short side on a pure white background without text or watermarks, and the product should take up at least 80% of the image area.
4. AMAZON PRODUCT DESCRIPTION
The product description serves to persuade the customer for a purchase. Therefore, it is important to highlight the positive characteristics of the product.
Choosing a product is also an important factor while selling on amazon. If you need to sell on amazon you need to ungate from the restricted categories on amazon.
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