Amazon product photography plays a big role in the sales of your listing. Images are the first thing that grabs the buyer’s attention.
So in this article, we are sharing with you the essential tips for Amazon product photography to make your listing hit the perfect shots.
AMAZON PRODUCT PHOTOGRAPHY TIPS
1. BACKGROUND
As per the Amazon Product image guidelines, the background must be pure white.
Keeping your background plain and simple will ensure the product you are trying to sell doesn’t get lost in the shot.
You have the freedom to use a white background for the main image and for the rest of the images you can use a patterned or colored background.
2. LIGHTING
As we know without proper light, neither your product nor your background is going to appear.
There are two options for Amazon product photography lighting: studio lighting and natural lighting.
The product, the purpose of the photograph, and the platform on which you’re advertising will help you to decide which setup to go for.
Natural lighting can work really well for product photographs featuring edible items, people, and clothing.
You may also use a combo of natural and artificial lighting, depending on the time of day, location, weather, etc.
3. SUPPORT PRODUCT
Add a support item for smaller products or those which cannot stand upright on their own.
It adds more creativity to your product photograph but makes sure the support you add must be simple and doesn’t steal away the attention from the product itself.
For bigger products like a bed or a sofa etc add the support of an elegant interior or exterior. This will represent how the product will look in its natural surroundings.
4. FOCUS ON DETAILS
Even though you have mentioned details on the bullet points and description of Amazon. You have to provide details to engage your customers deeply.
To ensure that even the most visual learners get a complete idea of what your product has to offer, take the time to snap photos of each important detail.
Make maximum use of Amazon’s Zoom-In function. Click close-up photos of the little details, like the zipper, texture, etc.
If you’re using a professional camera, use the macro mode to focus on the smaller details of your product. Be careful, while using this mode, it may or may not suit your product.
5. DON’T MISS ANY ANGLES
Taking multiple shots from a variety of angles will show your customers exactly what your product looks like.
Provide product images from different angles, (from above & below, front & back as well as sides). If your products are wearable, include a sizing chart.
6. INCLUDE THE VARIANTS
Include all the variants of your product, including the variation of color, style, etc. Every buyer wants to know what they are paying for, so leave no room for doubts.
7. PUT IN PRACTICE
It’s important that your prospective customers can envision themselves using your product.
As per the nature of the product, click pictures when the product is in use, like, a ‘Nail Paint’ applied on nails.
It will also give the buyer a better understanding of the physical dimensions and usage of your product.
8. AMAZON’S SPECIFICATION
Amazon requires that images need to be a minimum of 1000 pixels on the short side on a pure white background without watermarks, and the product should take up at least 80% of the image area. Save it as a JPEG, TIFF, PNG, or GIF. Save it as RGB or CMYK color space.
CONCLUSION
Amazon product photography is the first big opportunity to generate a sale, simply because it’s the first impression of your entire product listing.
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