Amazon Prime Day has become one of the biggest e-commerce shopping events of the year.
This two-day sales event offers Prime members great deals and discounts on more than one million products in all categories.
Let’s dive into the tips and tricks you need to consider to start selling on Amazon Prime Day.
WHAT IS AMAZON PRIME DAY?
Amazon Prime Day is an annual deal event just for Prime members, delivering incredible savings on products from small businesses & top brands.
Amazon started the event in 2015 to commemorate its 20-year anniversary. The event offers Prime members discounts, known as deals on pretty much any item available to Prime shoppers. Amazon in the US offered discounts on 300,000 items for Prime Day 2019.
TIPS TO PREPARE FOR AMAZON PRIME DAY
1. CHOOSE THE RIGHT PRODUCT
Instead of focusing on slow-moving products or ASINs that struggle to sell on Amazon Prime Day, we recommend promoting your more successful products or your best-selling ASINs.
By focusing on the high-selling products, you’ll see an increase in sales and return on investment.
2. PREPARE YOUR INVENTORY
Running out of inventory creates a greater impact on your sales. It’s important that you check your inventory levels before Amazon Prime Day.
If you’re an FBA Seller, Amazon wants your inventory three weeks before Prime Day. If you’re using Seller Fulfilled, ensure you’re ready for orders so you can able to fulfill customer’s needs.
3. OPTIMIZE YOUR LISTINGS
Before Amazon Prime Day, review your product listings to ensure everything is top-notch, including titles, images, copy, and product details. If possible add videos to your listings.
By doing so, you will increase your organic traffic on Amazon as well as increase conversion rates for Prime Day.
Including relevant, high-value keywords will help place your listings higher on Amazon’s search results pages.
4. USE AMAZON ADVERTISING
Increasing your exposure and driving traffic to your listings could be the deciding factor of your Prime Day success. We highly recommend using Amazon Advertising as a way to stand out from the competition.
Keep in mind that you need to track your spend to make sure you’re staying within your budget and you need to make sure you have enough inventory.
5. OFFER COUPONS
Amazon audiences love deals, so using promotions is a great opportunity for you to grab their attention. You can offer coupons to attract customers.
Remember that these coupons will still be active two days after you create them, you need to plan it accordingly.
6. MANAGE NEGATIVE REVIEWS
Before Amazon Prime Day or after, you need to focus and manage your negative reviews consistently and start engaging with your customers on Amazon.
Respond to their queries as quickly as possible and handle professionally. This will help you gain the trust of potential customers when they purchase your products.
7. CREATE SOCIAL MEDIA BUZZ
Creating a buzz on your social media channels is an excellent way to start promoting your products, your brand, and even on Prime Day itself.
Use engaging content and attractive images to capture your audience’s attention and let them know that you’ll be offering discounts on Prime Day.
As an Amazon seller, Prime Day has to be an integral part of your selling plan. It’s a great opportunity to build brand awareness, boost sales and gain attraction by potential customers.
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