Selling on Amazon is a challenging task. You need to consider every step and process involved in your business.
Dealing with returns is one certain aspect that every Amazon seller needs to consider.
You shouldn’t neglect that, instead, you can reduce returns by following the below-stated steps.
Don’t worry about your Amazon product return, check this article completely to reduce your product return.
SOLUTIONS TO REDUCE YOUR PRODUCT RETURN ON AMAZON
1. Focus on the product description:
The product description is your point of contact with the buyer and a chance to show the accurate detail about what you’re selling.
The more informed a buyer is about what they’re going to buy, the more chance they can make a purchase.
Use this opportunity to list out all the qualities of your product instead of focusing only on the SEO, keyword, sales, and marketing aspect.
Make sure that the fancy and attractive product description terms like “Amazing Product” are given by the happy customers of yours, not by yourself.
Ensure, that you consider these things while providing your detailed description:
- Product dimensions
- Color variants
- Materials used
- Where the product was manufactured
- Warranty information
- Link to Return Policy
- Answers to common FAQs
By adding more relevant details to your product description, your customers will appreciate the transparency.
2. Keep an eye on your product images:
As we know, images are the point of attraction for the customer who tends to buy a product on amazon.
Customers who are visual approachers will immediately associate their purchase with the primary image you use for your product.
You need to include the exact dimensions of the product picture. This information can set the expectation for the customer so that they are not unpleasantly surprised by the physical attributes of your item.
These details are particularly useful for products that can vary in size, shape, and measurements such as clothing.
Here are a few things you need to include:
- Images of all sides/angles of the product
- Images that help contextualize the use of the product
- Images that show the size of the product in relation to a person or item
- Images of any important parts or accessories that are included
3. Provide product & sizing guide
The product & Sizing guide plays an equivalent role in product return. Think from the point of your customer. If they buy the product which is as exact as they see in the image will make them purchase repeatedly.
If you have products that are under similar brands but vary in their qualities like size, shape, measurements, color, etc, providing customers with a chart or guide to all of your products can help set expectations before purchase.
Make sure, you include exact numerical values so customers can perform their own measurements at home to choose the product variant that best suits their needs.
This will help customers to make an exciting shopping experience. By including size chart, you can avoid all the confusion regarding the product.
You can also create a video that explains the features and functionality of your product.
If not, you can create a buyer’s guide which describes the functionality of your product through infographic, chart or table which help your customers decide if it fit to their requirements or not.
4. Customer support
Providing customer support and meeting customer requirements is the key to every business.
Provide live chat options, let shoppers quickly ask you questions about products in real-time. This will help both the conversion rate and prevent customers from ordering items that don’t meet their requirements.
If the items don’t meet the customer’s requirements, this gives you the opportunity to suggest a more suitable item or an add-on purchase to make it better suit their needs.
5. Consider Customer reviews
Most of the customers purchase a product only after analyzing the reviews. Reviews play a vital role in customers buying decision.
Customer reviews will often address common questions and issues that new customers may have regarding your product
If you’ve identified negative issues that could lead to returns, address them right away before they turn into refunds.
Respond to negative reviews as soon as possible. The longer it sits there unaddressed, the more people will see it and be discouraged from making a purchase.
You need to consider every step and process while selling products on amazon. From choosing a profitable product to product return, your ultimate goal is not only to increase your sales and profit but also to satisfy your customers.
You have so many choices while choosing and selling products on amazon. Consider ungating from the restricted categories on amazon by TheFunnelGuru. TheFunnelGuru, a group of experts who can get you ungated in any of the restricted categories on amazon within 24 hours.
Now, you got a clear picture to reduce your product returns on amazon right. Use these steps and reduce your product return while selling products on amazon.
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