As an Amazon seller, you have probably heard about Amazon’s Early Reviewer Program. However, let’s have a quick overview of what exactly it is.
Amazon’s Early Reviewer Program is to help sellers get reviews for new products that have few or no reviews.
The Early Reviewer Program of Amazon encourages customers who have already purchased a product to share their genuine feedback about that product.
Customers who have purchased a product participating in the Early Reviewer Program will be asked to write an honest review and for that, they will receive a small reward of $1-$3 Amazon.com Gift Card.
Why did Amazon end this program? Amazon’s reason for ending the Early Reviewer Program is that other review generating initiatives such as One Tap Reviews and Global Review Sharing are more effective than this one.
So what’s the update? Amazon announced the end of the Early Reviewer Program by stating:
“The Early Reviewer Program is being removed. We will not allow any new enrollments beginning March 10, 2021. We will stop all active enrollments on April 25, 2021, and you will not be charged for any reviews for enrolled products that are published after this date. You will not be charged for the service if the program has not generated any reviews for your business. Amazon will return your program fee within three months after the program closure date for any active enrollments with more than one review and not completed by April 25.”