Are you struggling to drive engagement on Amazon? Amazon announced a new tool, “Manage Your Customer Engagement” that will allow brands to drive engagement with existing customers and increase retention.
Amazon announcement states:
Manage Your Customer Engagement lets you market directly to Amazon customers, who follow your brand. MYCE helps your brand build loyal relationships with Amazon customers and helps increase the visibility of your new products.
The Manage Your Customer Engagement program currently supports new product announcements, and additional templates will be added in the future.
The Manage Your Customer Engagement is available to registered brands that have an Amazon Stores page with followers.
If your brand is not already registered, visit Amazon Brand Registry to see if you’re eligible. Once you have a Stores page, create a post that features quality content to increase your followers.
Setting up an email campaign in the Manage Your Customer Engagement tool is easy, and requires four simple steps:
Upload your brand logo: Logos must be in a horizontal layout (3:1 or narrower) and can have a black or white background (JPG) or a transparent background (PNG).
Add a product: Add a recently-launched product (must have been made available to purchase for the first time on Amazon within the last six months).
Select a supporting image: Select or upload a lifestyle image or an image that explains the benefits of the product. Image must adhere to Amazon’s product image requirements.
Schedule your campaign: Select the time range when you want your campaign to send. This will be a five-day period from Monday to Friday.
Amazon said that:
Campaigns are reviewed by our moderation team, who will determine if your content meets our requirements.
It takes a minimum of 72 hours for your image assets to be reviewed. As you schedule your campaign, make sure you plan ahead to allow ample time for reviews.
If your campaign is rejected, its status will change to not approved, and you will need to create a new campaign that adheres to our content requirements.