Amazon announced that at the beginning of September it will display the seller’s business name and address on their profile.
While this change is new for the US Amazon store, it is consistent with seller profile pages across Amazon stores in Europe, Japan, and Mexico.
The change was announced on July 8th and included business and individual sellers. This change applies to all sellers in the U.S. marketplace.
Here’s what you need to know about these changes made by Amazon.
WHAT SELLERS NEED TO KNOW?
The updated seller page has a new section titled “Detailed Seller Information,” which includes the business name and address.
You can also add additional information about your business and products that would be helpful to customers.
However, Amazon stated that you should not include email address in order to prevent spam and abuse. Use Buyer-Seller Messaging system to communicate.
Amazon seller must list their name and address on their Seller Profile:
- Log into your Amazon seller account.
In the Settings menu, click “Account Info” to view the Seller Account Information page.
In the Business Information section, click the links for the information you want to view or edit.
To add your business name, click “Display Name”.
To add your address, click “Business Address”.
Click “Submit” to save your changes.
Sellers who don’t want to show their address, for instance, those operating their business from home and worried about security, can use P.O. Box for their store address.
BENEFITS FOR CONSUMERS
Listing seller information on U.S. store could help consumers track sellers who they suspect to be selling counterfeit or unsafe items. It could also help serve brands that are trying to spot unauthorized sellers of their products.
This change will be easier for shoppers to understand who they’re buying from, if they know where to look.
Often, shoppers don’t know whether they’re buying from a third-party seller or directly from Amazon.
If a purchase causes harm to the buyer, they now have the option to seek legal action against the seller directly.
Amazon confirmed the policy change as: “Over the years, we have developed many ways for sellers to share more about their business, including through features like the Seller Profile page, Store pages for brand owners, and Handmade Maker Profile pages. These features help customers learn more about the businesses of a seller and the products that they are selling. We are making this change to ensure there is a consistent baseline of seller information to help customers make informed shopping decisions. Utilize these opportunities to showcase your Amazon business to your customers.